Yvon and Malinda Chouinard are passionate environmentalist and the founders and owners of Patagonia, a manufacturer of outdoor clothing. Patagonia is world famous for its outstanding record of environmental sensitivity in all of its production methods and for donating to 1% For The Planet, an organization co-founded by Mr. Chouinard which has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives.